What Prompted This
ProTect Painters of Oviedo ~ Winter Springs was at an event this week and watched our personal insurance agent give a 10 minute overview about his company. One of his comments struck right to the nerve. Paraphrasing, “You can buy auto and home insurance from just about anyone. Most prices and policies are regulated, so with the exception of some features, you will get just about the identical coverage.” I reflected back on my experience in the financial services industry and concluded he is just about right. There really is not a lot of difference between policies. It is a highly regulated business.
The only thing that separates one policy from another is the thing you need most. Superior service when you need to file a claim. This is delivered by people not policies. The agent and his staff play a major role here. That “15 minutes” you spent online to buy a slightly cheaper policy has no personal relationship. And, you really have no hope of finding someone to help navigate the claims maze when the time comes. You get a policy but not quality service. Good price with no value is a really bad combination!
He went on further to say, pending regulatory approval, his company is implementing a claims processing client satisfaction program. If you are unhappy with the claims experience, they will pay the next period’s premium. Only a company with superior service would be bold enough to make this offer. My bet is they won’t have to pay a lot of client premiums under this program. The already provide superior service. I am more than happy to pay a little more for this level of service commitment.
Selecting Painting Services – Not Regulated & More Complex
Painting services regulations are almost non-existent. This makes selecting a painter more complex than buying insurance. I am certainly not advocating more regulation. We have enough. The issue here is helping you make better buying decisions when selecting a painter for your home or business.
The vast majority of decisions we make in today’s economy assume price, service and product components are fixed (like the insurance policies above). There may some occasional promotional elements to price. Consumers tend to view painting services in this commodity manor as well. After all, it’s only paint, right? Well… no. It’s not.
There are a wide variety of components in evaluating a painter’s offer. There are tangible items like paint, prep materials and chemicals added to the environment. There are aesthetics like color, neatness and the ability to paint a straight line. And there are intangibles like proper preparation, protection, durability, insurance and warranty. Basic problem, literally anyone with a paint brush can call themselves a painter. Let’s see if we can break down some of the components and help you make a better informed decision.
Licensed, Insured & Bonded
Would you be willing to pay the medical bills for a painter that fell off a ladder painting your house? Well, select the wrong painter and you might just end up with this issue. Like the casualty insurance from your agent above, this area is far too often overlooked. It could be one of the most important aspects of your selection process. Most consumers do not spend enough time evaluating this item. Overly focused on price (like the 15 minute insurance shopper above), it’s too easy to let this one slide. The costs of these items will typically add about 10-15% to the cost of a paint job.
- Valid Florida Business – There are tons of painters. The vast majority are sole proprietors who operate in the handyman segment of the economy. Most are not registered businesses with the State. Check www.sunbiz.org and make sure the painter is a valid business and has filed their annual report. It only costs $150 to register a business with the state.
- Local Business Registrations – Businesses are required to maintain local business registrations for all the areas where they perform services. Some municipalities reciprocate but a valid business will normally be registered in 1-4 areas. Make sure you see copies of these. They should be current and cover the area of your property. The cost varies, but most businesses will pay $100-500 per year for these registrations. Note: If they are not registered, and do damage to your property, your property insurer may have the right to deny claims.
- Insurance – Hire painters that are fully insured. They should have at least $2 million of liability insurance, commercial vehicle insurance, carry worker’s comp (not the State of Florida flaky exemption) and be bonded for theft. The cost of these insurance policies adds up quickly. Most reputable firms will pay well over $10,000 a year for coverage.
- Visibility – This one is somewhat intangible. But your painter should be easy to find on internet searches. Try Google searches on both the individual and the company name. If they don’t show up, run. Do not hire invisible contractors.
Paint & Materials
- Technical – There are thousands of paint products and it’s a chemist’s dream to understand which products should be applied. Take a look at your painter and ask them a few technical questions. They should be able to answer them. Of course, this means you need to get educated about products too. You don’t need to be a chemist. Just spend a little bit of time on the web or in a paint store like Sherwin Williams. It does not take much to learn more than the average painter. Most know very little about the products they use and rely on price to select products. Price has some correlation to quality but almost no relationship to application.
- Costs – Paint and materials typically account for 20-25% of the cost of a paint job. This number assumes there are no extenuating prep issues and quality production methods are used. I see no rational reason to cut corners here. Using a mid-grade high quality product as the benchmark, going down in the quality pool only reduces costs about $50-100 on the typical paint job. But, it does reduce the durability exponentially. There is some rationale for going up in price/quality. This tends to add 5-15% to the cost of the paint service. However, on typical exteriors, you might get an extra 2-3 years before you need to repaint again. That’s a substantial advantage.
- Application – Paints need to be applied at the appropriate thickness to meet protection and color retention requirements. Ask your painter to show you there wet film thickness gauge. After they say, “What?” Ask them to leave. If they are not willing to measure the paint, they may be looking to short the product used and the labor on your property. Do you really know what 2 coats of paint versus one looks like? I seriously doubt you can tell the difference. But you will see the difference in 2-4 years after your “painter” is long gone. Painters who short labor and materials on two coat jobs are too common. They are able to cut price by 10-20% and appear to provide the same work. Do not be stung by this approach. It costs more to do it right the first time. Early repaints due to this factor will cost you 20-25% more over time.
- Warranty – Warranties on paint products vary. These apply to product failure. Paint products rarely fail but it is good to examine how the paint manufacturer feels about their products. The real issue here is application warranty. Most application issues happen within a few hours to several months (particularly when the weather changes). Your painter’s labor warranty should extend long enough to cover these events. Ask them how many warranty calls they have made and the results. They should not charge you for warranty calls either. Note: ProTect Painters of Oviedo ~ Winter Springs has zero warranty calls since we opened and does not charge for warranty work. Like the insurance company claims warranty above, we’ll pay for the repairs if you don’t like the results. You also deal directly with the owner of the company for all claims. We’re not some 15 minute save you money paint company (i.e. press 9 for claims and someone from another country will get back to you within 90 days).
Preparation Is The Key
- Success – Your key to project success is preparation. I would say that like most things in life, preparation is 90% of the job. Spend time discussing more about the prep than the paint. It’s the most important aspect for the project.
- Avoid Failures – This is where most of the painters we see fail. Your project is not a 50 yard dash. It’s a triathlon. It takes time, skill and the proper materials to prep. Cutting corners here is an equation for disaster. Again, you might not see the results initially. But the additional costs down the road can be excessive. Combine bad prep with the wrong product above and it becomes a catastrophe. Fixing stupid is the most expensive thing you will ever buy.
- Pay for Quality – The upfront costs of correct prep can add 10, 20% or more to your paint job. It just really depends on what needs to be completed prior to application of the finish paint. Ask your painter how they produce a job? Spray, brush or roll? Crack and caulk prep (get specific about what products are used here too!)? Do you use tape and plastic? Or do you just shield and clean up the overspray and drips later?
Meeting Your Objectives
- Perspective – What’s a paint job supposed to look like? Unfortunately, this is an area subject to your own point of view. You have likely painted something yourself. Nothing personal, but do not judge quality based on your own results. If you are that good, call me. You should be a professional painter. We are always looking for quality painters.
- Timeliness – I am absolutely amazed at how many painters do not show up or show up late for estimates. If they are late for this activity and don’t even bother to call you, just cross them off. There is not that much work out there and they all need more business. Make sure you select a company that can deliver and deliver on time. Professional crew work efficiently and will also complete your work more quickly than a single painter. For interior painting, this can be a significant issue since a single painter could be in your home for a long time versus a couple of days. Are you selecting a painter or a tenant? We have taken over many jobs where the client became frustrated with delays.
- Picture & References – During the proposal process your painter should show pictures of their work and a list of references / recommendations. You cannot judge what you cannot see. They should also provide an online site where you can view pictures and other information after the estimate call. You need to review these sites before making a decision.
- Details – At the macro level, it’s just paint, right? Ok, here is where you need to dig. Could be in the pictures, could be in the questions you ask, but you need to get to the details. Just how good is this painter? Are they focused on my objectives? Do they go beyond in their service quality? Painting can be a disruptive and somewhat messy process? Are they going to clean up and put my personal stuff back in place? These minor details could be the most important to your level of satisfaction. There are a bit harder to discover, but take the time.
Math Metrics and Decision Making
Ok, you have decided to paint and now what. Got some estimates and they are all over the map. Thought this was going to be easy. You have three to five bids. You threw out the low balls and the goof balls. But, you’re still having trouble making a decision. It’s finally time to overcome your commodity view and put the price value continuum into play. Let’s see if we can help your view of price. If you have done your homework, it should not be that difficult.
We’ll use a typical 2500 square foot home exterior repaint to show you an example:
2 coat low-cost provider | $1,875 |
Proper Registration & Insurance | $107 |
Better Quality Materials | $95 |
Additional Prep Time | $375 |
Total Price for Quality That Lasts | $2,452 |
You may get quotes on the house from $1,500 to well over $4,000. Ask yourself, “Do I want it done, or do I want it done right?” The choice is yours. There is likely nothing wrong with the appearance of the $1,875 paint job in the short-run. Other than some artistic line qualities, the $1,875 and $2,452 paint jobs will look almost identical when the painting is completed. The real test here is what happens next. Hypothetically there is a wide range of answers:
- Nothing Happens – You got a high quality paint job for a cheap price – You win!
- Disaster 1 – Warranty issues – gets fixed but now you are concerned and worried about future issues. What happens once the warranty runs out?
- Disaster 2 – Underinsured or uninsured painter gets hurt on your project. Sues you for medical bills and lost wages. At a minimum you will have to hire an attorney to defend your property. Same is true if they damage your property. You will likely need to hire someone to help affect your claim.
- Calamity – Warranty issues – either you can’t find painter or they won’t fix the problem. You’ll have to hire someone else to fix this. This is not going to be cheap. Now you are back to evaluating fixes and a whole new decision making process.
- Catastrophe – Rare, but does happen. Home need to be completely stripped, cleaned, perhaps some reconstruction and repainted correctly – Price is ungodly! It will cost thousands to fix stupid.
- Early Repaint – Instead of a 7-10 year paint job, you have to repaint in 3-5 years. At a minimum this will cost another $1,875 making your cheaper paint job costs $3,750 or $1,298 more than doing it right the first time.
- Missed Opportunity – You decided not to upgrade to the higher quality finish paint due to the additional upfront costs. Add a second repaint from the low cost provider and that $1,875 low cost service suddenly costs $5,625.
Conclusion
Picking a painter for your home is easy. Well, maybe not as easy as you once considered. Please, it’s not the painter’s fault. You picked them. I am sick of hearing about the bad, rip off and sloppy ones. If you don’t hire them, they will go away. You have to take a much higher level of responsibility in the selection process.
Painting services are not a commodity. Commodities are identical and in some fashion like regulated insurance policies. Painting is a highly unregulated business where anyone with a brush can be a painter. Do not select painters based on price alone.
You have to examine are integrity, value and quality. These three items can only be delivered through personal service. Truly these are the hardest aspects to uncover and understand in your selection process. But in the end, what you don’t uncover or discover, can harm you and cost more the price paid for the initial service.
Step back. Focus on selecting not just a painter, but the best partner for your project. It’s far more than paint, products and price. It’s about a relationship with someone that can meet your needs. We hope this update helps you make better informed decisions. As always, please feel free to contact us at 407-542-9036 to discuss your painting projects. We look forward to helping you.
Filed under: 2012, Decision making, Economics, Exterior Painting, Home Insurance, Home Stager, Homeowner, Insurance, Interior Decorator, Interior Design, Paint, Painter, Painting Project, ProTect Painters of Oviedo ~ Winter Springs | Tagged: Central Florida, Contractor, Home Improvement, House Painter, Insurance, Interior, Local Painter, Painting Contractor, Painting Project | 3 Comments »